What Makes EasyTix… So Easy?
Here are the key features that set easy tix apart
from the typical, difficult experience:
IDEATION PHASE
With this feedback, I went back to the design mockups and
added example text into the text fields
chose more neutral color pallet options
began drafting webpage layouts
These changes gave the app the polished appearance it
once lacked, and inspired the images you see below as
it's final designs!
THE PROBLEM
WHAT ARE THE BIGGEST PROBLEMS WITH THE CURRENT PAYMENT PROCESS ?
Getting a parking ticket is a hassel, the current process of paying
a parking ticket is even worse…
Users Reported ….
EARLY RESEARCH
WHO ARE THE USESRS AND COMPETITORS?
To better understand the challenges users face when disputing parking tickets, I conducted a series of interviews with five participants,
all who live in California and are between the ages 21-65.
These participants were recruited through a mix of online community postings and my personal network,
ensuring a range of perspectives. This approach allowed me to capture both firsthand experiences and outside viewpoints,
helping identify recurring pain points and opportunities for improvement.
As part of my early research, I also conducted a competitive audit of five California city parking ticket payment websites.
I evaluated each platform’s visual design, navigation, core features, and the emphasis placed on different user needs.
This analysis along with the data provided by users during their interviews, uncovered a consistent pattern:
many of these systems were visually outdated, unintuitive to navigate, and lacked prominent features that could guide users
or provide accessible resources during the payment or dispute process.
OVERVIEW
EasyTix is a mobile app designed to provide a simple, quick, and user-friendly experience for paying and disputing parking tickets.
This case study outlines my process for identifying user pain points, defining core features, and delivering a prototype that
streamlines a typically time-consuming process.
WHAT IS EASYTIX AND WHY WAS IT DESIGNED?
ROLE UX Designer - Researcher
TIMELINE February 2025 - April 2025
CONTRIBUTION User Interviews, Data Synthesizing, Wire Framing,
Testing Prototypes, Iteration
THE SOLUTION
WHAT DESIGN FEATURES WILL GIVE USERS THE BEST EXPERIENCE?
MY DESIGN THOUGHT PROCESS…
When I began drafting screens for the Home page of the app, as well as the ticket information / payment screen,
The goal was to emphasize important information while cutting out any unnecessary legal jargon to cut down the time spent finding where to start
I also wanted to provide emphasis on resources for users (ie. payment plans; disputing) to ease the user in knowing there are options to help.
I decided to merge the screens where users view their ticket information and begin the payment to streamline the payment process and create a fast and efficient
experience.
Next, identified all of the features that EasyTix needed to make the experience feel seamless.
TAKEAWAY
First Draft Hi-Fi Mockups
Updated "Final" Designs
:
(
User Pain Points
:
(
Users spend too much time finding where to begin the process
Disputing a ticket is unclear and confusing
Processes are slowed by manual entry
Users struggle to track ticket status and related dates.
:
(
Assistive Technology,
including a parking Ticket Scanner and credit/debit card scanner.
Personalized User Accounts
to monitor tickets, disputes, payments, and court dates
Prominent “Pay A Ticket” button
placed strategically the process Quickly & Easily
Clear Dispute option,
with step-by-step guidance and supporting resources.
Participants consistently reported the process as "Easy" & "Straight-forward"
This reinforced design choices like the 'pay now' button
Participants reported interest in a website layout to accompany the app
What worked well…
Going into this project, had preconceived ideas about parking ticket sites being alright the way they were and
I figured the process was only difficult for people who are not comfortable using technology but that was
far fromthe truth I found through research.
This project highlights the importance of research and talking to a wide range of demographics to get the
full scope of the user experience, rather than your experience.
This was the first app I designed, and it was very fulfilling to receive so much positive feedback
from the participants. A project that was intended to showcase my knowledge and design skills,
ended up being a product that people would like to see come to market!
Participants were consistently confused by
the non functional text boxes used in the lo - fidelity prototype
The original color palette moving into the mockups were
deemed as too "tropical" or "exotic" for a parking ticket app
What didn't work well…
During round 2 of the usability studies,
Participants reported which aspects of the design were working well
and where improvements could be made.
